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Privacy notice

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Version: 7 October 2026

German and English side by side; the German version prevails.

This English version is a translation provided for ease of understanding. Only the German version is binding; in the event of any discrepancy, the German version prevails.

Preamble

With the following privacy notice we would like to explain to you which types of your personal data (referred to below in short as "data") we process, for which purposes and to what extent. The privacy notice applies to all processing of personal data carried out by us, both in the provision of our services and in particular on our websites, in mobile applications and within external online presences such as our social media profiles (referred to collectively below as "online offering").

The terms used are not gender specific.

Table of contents

Controller

IAGO GmbH, Hohe Bleichen 22, 20354 Hamburg, Germany

Authorised representatives: Niclas Lahmer

E-mail address: info@iago.de

Legal notice: https://iago.de/impressum/

Contact for data protection matters: Niclas Lahmer, Managing Director, data protection officer and data protection auditor accredited by TÜV, info@iago.de

Overview of the processing operations

The following overview summarises the types of data processed and the purposes of their processing, and refers to the data subjects concerned.

Types of data processed

Categories of data subjects

Purposes of processing

Relevant legal bases under the GDPR: below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements in your country or ours may apply. Should more specific legal bases be relevant in an individual case, we will inform you of these in the privacy notice.

National data protection provisions in Germany: in addition to the data protection provisions of the GDPR, national data protection provisions apply in Germany. These include in particular the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act, BDSG). The BDSG contains special provisions on, in particular, the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission, as well as automated decision making in individual cases including profiling. In addition, the data protection acts of the individual federal states may apply.

Note on the application of the GDPR and the Swiss FADP: this privacy notice serves to provide information both under the Swiss Federal Act on Data Protection (FADP) and under the General Data Protection Regulation (GDPR). For this reason, please note that the terms of the GDPR are used because of their broader territorial application and their familiarity. In particular, instead of the terms "processing" of "personal data", "overriding interest" and "particularly sensitive personal data" used in the Swiss FADP, the terms "processing" of "personal data", "legitimate interest" and "special categories of data" used in the GDPR are used. Where the Swiss FADP applies, however, the legal meaning of the terms continues to be determined by the Swiss FADP.

Security measures

In accordance with the statutory requirements, and taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing as well as the differing likelihood and severity of the risk to the rights and freedoms of natural persons, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.

These measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access to, input, disclosure, availability and separation of that data. We have also set up procedures that ensure the exercise of data subject rights, the erasure of data and responses to threats to the data. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in line with the principle of data protection by design and by default.

Securing online connections with TLS and SSL encryption technology (HTTPS): in order to protect the data of users transmitted through our online services against unauthorised access, we use TLS and SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), which protects the data against unauthorised access. TLS, as the further developed and more secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL or TLS certificate, this is signalled by HTTPS appearing in the address. This serves as an indicator to users that their data is transmitted securely and in encrypted form.

Transfer of personal data

In the course of our processing of personal data, it happens that the data is transferred to, or disclosed to, other bodies, companies, legally independent organisational units or persons. Recipients of this data may include, for example, service providers commissioned with IT tasks, or providers of services and content that are embedded in a website. In such cases we observe the statutory requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International data transfers

Data processing in third countries: where we transfer data to a third country (that is, outside the European Union (EU) or the European Economic Area (EEA)), or where this happens in the course of using third party services or the disclosure or transfer of data to other persons, bodies or companies (which can be recognised from the postal address of the respective provider or where the privacy notice expressly refers to the transfer of data to third countries), this is always done in accordance with the statutory requirements.

For data transfers to the USA we rely primarily on the Data Privacy Framework (DPF), which was recognised as a secure legal framework by an adequacy decision of the EU Commission of 10 July 2023. In addition, we have concluded standard contractual clauses with the respective providers which comply with the requirements of the EU Commission and set out contractual obligations to protect your data.

This twofold safeguard ensures comprehensive protection of your data: the DPF forms the primary level of protection, while the standard contractual clauses serve as additional security. Should changes arise in relation to the DPF, the standard contractual clauses take effect as a reliable fallback. In this way we ensure that your data remains adequately protected at all times, even in the event of political or legal changes.

For each service provider we inform you whether it is certified under the DPF and whether standard contractual clauses are in place. Further information on the DPF and a list of the certified companies can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, corresponding safeguards apply, in particular standard contractual clauses, express consent or transfers required by law. Information on third country transfers and applicable adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en.

General information on data storage and erasure

We erase personal data that we process in accordance with the statutory provisions as soon as the underlying consent is withdrawn or no further legal bases for the processing exist. This concerns cases in which the original purpose of the processing ceases to apply or the data is no longer needed. Exceptions to this rule exist where statutory obligations or particular interests require the data to be kept or archived for longer.

In particular, data that has to be kept for reasons of commercial or tax law, or whose storage is necessary for the pursuit of legal claims or for the protection of the rights of other natural or legal persons, must be archived accordingly.

Our privacy notice contains additional information on the retention and erasure of data that applies specifically to certain processing operations.

Where several statements are made about the retention period or erasure periods for an item of data, the longest period always applies.

Where a period does not expressly begin on a specific date and is at least one year long, it starts automatically at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in which data is stored, the triggering event is the moment at which the termination or other ending of the legal relationship takes effect.

Data that is no longer kept for the originally intended purpose but on the basis of statutory requirements or other reasons is processed by us exclusively for the reasons that justify its retention.

Further notes on processing operations, procedures and services:

Rights of data subjects

Rights of data subjects under the GDPR: as a data subject you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

Business services

We process data of our contractual and business partners, for example customers and interested parties (referred to collectively as "contractual partners"), in the context of contractual and comparable legal relationships and related measures, and with regard to communication with the contractual partners (or prior to a contract), for example in order to answer enquiries.

We use this data in order to fulfil our contractual obligations. These include in particular the obligations to provide the agreed services, any obligations to update them and remedies in the event of warranty claims and other defects in performance. In addition, we use the data to safeguard our rights and for the purposes of the administrative tasks associated with these obligations as well as the organisation of the company. We also process the data on the basis of our legitimate interests both in proper and commercially sound management and in security measures to protect our contractual partners and our business operations against misuse and against risks to their data, secrets, information and rights (for example when involving telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisers, payment service providers or tax authorities). Within the framework of applicable law, we pass on the data of contractual partners to third parties only to the extent that this is necessary for the aforementioned purposes or in order to fulfil legal obligations. Contractual partners are informed of further forms of processing, for example for marketing purposes, in this privacy notice.

We inform contractual partners which data is required for the aforementioned purposes before or in the course of collecting the data, for example in online forms, by special marking (for example colours) or symbols (for example asterisks or similar), or in person.

We erase the data after the expiry of statutory warranty and comparable obligations, that is, as a rule after four years, unless the data is stored in a customer account, for example for as long as it has to be kept for legal reasons of archiving (for tax purposes usually ten years). Data disclosed to us by the contractual partner in the course of an engagement is erased in accordance with the requirements and, as a rule, after the end of the engagement.

Further notes on processing operations, procedures and services:

Business processes and procedures

Personal data of recipients of services and principals, including customers, clients or, in specific cases, mandators, patients or business partners as well as other third parties, is processed in the context of contractual and comparable legal relationships and pre-contractual measures such as the initiation of business relationships. This data processing supports and facilitates commercial operations in areas such as customer management, sales, payment transactions, accounting and project management.

The data collected serves to fulfil contractual obligations and to organise operational processes efficiently. This includes handling business transactions, managing customer relationships, optimising sales strategies and ensuring internal invoicing and financial processes. In addition, the data supports the safeguarding of the controller's rights and assists administrative tasks and the organisation of the company.

Personal data may be passed on to third parties where this is necessary in order to fulfil the purposes mentioned or legal obligations. Once statutory retention periods have expired or the purpose of the processing ceases to apply, the data is erased. This also covers data that has to be stored for longer because of tax law and statutory record keeping obligations.

Further notes on processing operations, procedures and services:

Provision of the online offering and web hosting

We process the data of users in order to be able to make our online services available to them. For this purpose we process the user's IP address, which is necessary in order to transmit the content and functions of our online services to the user's browser or device.

Further notes on processing operations, procedures and services:

Use of cookies

The term "cookies" refers to functions that store information on users' devices and read information from them. Cookies may also be used for various purposes, for example for the functionality, security and convenience of online offerings and for producing analyses of visitor flows. We use cookies in accordance with the statutory provisions. To this end we obtain the users' consent in advance where this is required. Where consent is not necessary, we rely on our legitimate interests. This applies where the storage and reading of information is essential in order to be able to provide expressly requested content and functions. This includes, for example, the storage of settings and ensuring the functionality and security of our online offering. Consent can be withdrawn at any time. We give clear information about its scope and about which cookies are used.

Notes on the legal bases under data protection law: whether we process personal data with the aid of cookies depends on consent. Where consent has been given, it serves as the legal basis. Without consent we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage period: with regard to the storage period, a distinction is made between the following types of cookies:

General information on withdrawal and objection (opt out): users may withdraw the consent they have given at any time and may also object to the processing in accordance with the statutory requirements, including by means of the privacy settings of their browser.

Further notes on processing operations, procedures and services:

Handling of contacts and enquiries

When you contact us (for example by post, contact form, e-mail, telephone or via social media), and in the context of existing user and business relationships, the details of the enquiring persons are processed to the extent necessary in order to answer the contact enquiries and any measures requested.

Further notes on processing operations, procedures and services:

Video conferences, online meetings, webinars and screen sharing

We use platforms and applications of other providers (referred to below as "conference platforms") for the purpose of holding video and audio conferences, webinars and other kinds of video and audio meetings (referred to collectively below as "conference"). When selecting the conference platforms and their services we observe the statutory requirements.

Data processed by conference platforms: in the course of participation in a conference, the conference platforms process the personal data of the participants set out below. The scope of the processing depends, on the one hand, on which data is required for a specific conference (for example provision of access data or real names) and, on the other hand, on which optional details are provided by the participants. In addition to the processing for holding the conference, the participants' data may also be processed by the conference platforms for security purposes or to optimise the service. The data processed includes personal details (first name, surname), contact information (e-mail address, telephone number), access data (access codes or passwords), profile pictures, details of professional position or function, the IP address of the internet connection, details of the participants' devices, their operating system, the browser and its technical and language settings, information on the content of the communication, that is, entries in chats as well as audio and video data, and the use of other available functions (for example polls). The content of communications is encrypted to the extent technically provided by the conference providers. If the participants are registered as users with the conference platforms, further data may be processed in accordance with the agreement with the respective conference provider.

Logging and recordings: if text entries, participation results (for example from polls) and video or audio recordings are logged, this is communicated transparently to the participants in advance and, where necessary, their consent is requested.

Data protection measures by participants: for details of the processing of your data by the conference platforms, please refer to their privacy notices and choose the security and data protection settings that are best for you within the settings of the conference platforms. For the duration of a video conference, please also ensure the protection of data and privacy in the background of your recording (for example by informing people you live with, locking doors and, where technically possible, using the function to blur the background). Links to the conference rooms and access data must not be passed on to unauthorised third parties.

Notes on legal bases: where, in addition to the conference platforms, we also process the users' data and ask users for their consent to the use of the conference platforms or of certain functions (for example agreement to the recording of conferences), the legal basis of the processing is that consent. Our processing may also be necessary in order to fulfil our contractual obligations (for example in attendance lists, when working up the results of discussions, etc.). Otherwise, the users' data is processed on the basis of our legitimate interests in efficient and secure communication with our communication partners.

Further notes on processing operations, procedures and services:

Newsletter and electronic notifications

We send newsletters, e-mails and other electronic notifications (referred to below as "newsletter") exclusively with the consent of the recipients or on the basis of a legal provision. Where the contents of a newsletter are described when subscribing to it, those contents are decisive for the users' consent. As a rule, providing your e-mail address is sufficient in order to subscribe to our newsletter. In order to be able to offer you a personalised service, however, we may ask for your name so that you can be addressed personally in the newsletter, or for further information where this is necessary for the purpose of the newsletter.

Double opt in: subscription to our newsletter takes place in a two step confirmation procedure. After subscribing you receive an e-mail asking you to confirm the subscription. Only then do we add you to the distribution list. This confirmation is necessary so that nobody can subscribe using someone else's e-mail address. The subscription and the confirmation are logged with the time and the IP address in order to be able to demonstrate the procedure.

Erasure and restriction of processing: we may store the e-mail addresses that have been unsubscribed for up to three years on the basis of our legitimate interests before we erase them, in order to be able to demonstrate that consent was previously given. The processing of this data is restricted to the purpose of a potential defence against claims. An individual request for erasure is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to observe objections permanently, we reserve the right to store the e-mail address solely for this purpose in a block list.

The subscription procedure is logged on the basis of our legitimate interests for the purpose of demonstrating that it was carried out properly. Where we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

Contents:

Information about us, our services, campaigns and offers.

Further notes on processing operations, procedures and services:

Web analytics, monitoring and optimisation

Web analytics (also referred to as "reach measurement") serves to evaluate the visitor flows of our online offering and may include behaviour, interests or demographic information about the visitors, such as age or gender, as pseudonymous values. With the aid of reach analysis we can, for example, recognise at what time our online offering or its functions or content are used most frequently, or invite repeat use. It also enables us to understand which areas need optimising.

In addition to web analytics, we may also use test procedures, for example in order to test and optimise different versions of our online offering or of its components.

Unless stated otherwise below, profiles, that is, data combined for a usage process, may be created for these purposes, and information may be stored in a browser or on a device and then read from it. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used and details of times of use. Where users have consented to the collection of their location data by us or by the providers of the services we use, the processing of location data is also possible.

In addition, the IP addresses of users are stored. However, we use an IP masking procedure (that is, pseudonymisation by shortening the IP address) to protect users. In general, no clear data of users (such as e-mail addresses or names) is stored in the course of web analytics, A/B testing and optimisation, but pseudonyms. That means that neither we nor the providers of the software used know the actual identity of the users, but only the details stored in their profiles for the purpose of the respective procedures.

Notes on legal bases: where we ask users for their consent to the use of third party providers, the legal basis of the data processing is that consent. Otherwise the user data is processed on the basis of our legitimate interests (that is, an interest in efficient, economical and user friendly services). In this context we would also like to draw your attention to the information on the use of cookies in this privacy notice.

Umami (our own reach measurement)

For reach measurement we use Umami, open source software which we operate ourselves on our own infrastructure at analytics.iago.de. No data is transferred to third parties and no data is transferred to third countries. Umami does not set cookies, does not store any information on your device and does not assign any identifier across devices or sites with which your behaviour could be tracked across several visits. Your IP address is not stored; it is processed only transiently in order to form an anonymous daily key from it, from which no conclusions about you can be drawn.

Information processed: page visited, referring page, approximate origin at country level, type of device, operating system, browser and screen size, and the time of the visit. Purpose: evaluating which content is used, in order to improve our offering. Legal basis: legitimate interests under Art. 6(1)(1)(f) GDPR. As no information is stored on your device or read from it, no consent under section 25(1) TDDDG is required; the measurement therefore deliberately does not appear in our consent banner. Erasure: the information collected is erased after twelve months.

Presences in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We point out that user data may be processed outside the area of the European Union in the process. This may give rise to risks for users because, for example, the enforcement of user rights could be made more difficult.

Furthermore, the data of users within social networks is as a rule processed for market research and advertising purposes. For example, usage profiles may be created on the basis of the usage behaviour and the resulting interests of the users. The latter may in turn be used, for example, to place advertisements within and outside the networks which presumably correspond to the interests of the users. For this reason, cookies are as a rule stored on the computers of users, in which the usage behaviour and the interests of the users are stored. In addition, data may also be stored in the usage profiles independently of the devices used by the users (in particular if they are members of the respective platforms and are logged in there).

For a detailed description of the respective forms of processing and of the options to object (opt out) we refer you to the privacy notices and information of the operators of the respective networks.

In the case of requests for access and the exercise of data subject rights, we also point out that these can be asserted most effectively with the providers. Only the latter have access to the user data in each case and can take appropriate measures and provide information directly. Should you nevertheless need assistance, you can contact us.

Further notes on processing operations, procedures and services:

Plug-ins and embedded functions and content

We embed functional and content elements in our online offering which are obtained from the servers of their respective providers (referred to below as "third party providers"). These may be, for example, graphics, videos or city maps (referred to uniformly below as "content").

Embedding always requires the third party providers of this content to process the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is therefore necessary for the display of this content or these functions. We endeavour to use only such content whose respective providers use the IP address solely for the delivery of the content. Third party providers may also use so called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" allow information such as visitor traffic on the pages of this website to be evaluated. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and the operating system, referring websites, the time of the visit and further details about the use of our online offering, but may also be combined with such information from other sources.

Notes on legal bases: where we ask users for their consent to the use of third party providers, the legal basis of the data processing is that permission. Otherwise the user data is processed on the basis of our legitimate interests (that is, an interest in efficient, economical and user friendly services). In this context we would also like to draw your attention to the information on the use of cookies in this privacy notice.

Further notes on processing operations, procedures and services:

Amendment and updating

We ask you to inform yourself regularly about the content of our privacy notice. We adapt the privacy notice as soon as the changes to the data processing operations carried out by us make this necessary. We will inform you as soon as the changes require an act of participation on your part (for example consent) or any other individual notification.

Where we give addresses and contact details of companies and organisations in this privacy notice, please note that the addresses may change over time, and please check the details before making contact.

Definitions of terms

In this section you will find an overview of the terms used in this privacy notice. Where the terms are defined by law, their statutory definitions apply. The following explanations, by contrast, are intended above all to aid understanding.

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German and English side by side; the German version prevails.